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This web site english.eventindustryshow.com states the following, "THE BUSINESS PLATFORM FOR YOUR EVENTS." We noticed that the website also stated " Turn your visit into a grand experience." It also said " Subscribe to our bulletin and join us. Tweets por el EIS event. Un poco de las tendencias de tecnología en eventos. Cada evento organizado se propone superar las expectativas de los visitantes, expositores, patrocina. Tu evento y sus hashtags mievento." The header had EIS as the highest ranking optimized keyword. It is followed by event industry show, espacios temporales, and organizacion de eventos which isn't as ranked as highly as EIS. The next words english.eventindustryshow.com used was plataforma de negocio. expo bancomer was included but might not be understood by search crawlers.